California Privacy Notice 

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Last Updated: October 2026  

This California Privacy Notice provides information for California residents about how Aretum, LLC, together with its affiliates and subsidiaries, collects, uses, discloses, sells, and shares personal information through our websites, digital properties, online forms, communications, recruitment activities, events, and other services. For more details about our privacy practices, see our general Privacy Notice and Cookie Policy. This notice applies to Aretum, LLC, its affiliates, and subsidiaries to the extent described in our general Privacy Notice. 

This California Privacy Notice supplements the Aretum Privacy Notice and applies solely to California residents. In the event of a conflict between this California Privacy Notice and the general Privacy Notice, this California Privacy Notice controls with respect to California residents and California personal information. 

PRIVACY NOTICE CHANGES 

This notice is subject to change; therefore, we encourage you to review it frequently for any revisions or amendments. Any changes we make are effective immediately unless otherwise stated. If we determine that a change to this notice will result in using previously acquired personal information in a materially new way, we will obtain your consent before using your personal information in the new way, where required by law. 

INFORMATION WE COLLECT 

Personal Information 

We collect information that personally identifies, relates to, describes, or is capable of being associated with you. We call this type of information "personal information". The information we collect about you varies based on how you use the Sites or Services and your relationship with us. It may include: 

  • Identifiers such as name, mailing address, email address, phone number, IP address, online identifiers, account credentials, and other contact or identifying information you provide to us; 
  • Characteristics of protected classifications such as information you choose to provide or that may be collected in connection with employment, recruiting, compliance, or other business purposes, where permitted by law; 
  • Commercial, communications, and relationship information such as records of your interactions with us, event registrations, inquiries, preferences, and communications with Aretum; 
  • Internet or other electronic network activity information such as device information, browser type, IP address, pages viewed, referring websites, interactions with our emails, and information collected through cookies, pixels, analytics tools, advertising technologies, and similar tracking technologies, as further described in our Cookie Policy; 
  • Geolocation data such as non-precise location information inferred from your IP address or device settings; 
  • Audio, electronic, visual, or similar information such as call recordings, webinar or meeting recordings, chat transcripts, photographs, videos, testimonials, or other content you provide or authorize us to collect; 
  • Professional or employment-related information such as employer, job title, business contact information, work history, resume information, qualifications, and information collected through recruiting or employment-related interactions; 
  • Education information such as degrees, certifications, training history, or educational background provided in connection with employment, recruiting, or professional engagement; 
  • Consents and preferences such as your cookie settings, marketing preferences, and opt-ins and opt-outs to other processing activities; and 
  • Inferences such as preferences or interests inferred from website usage, analytics, marketing interactions, or similar activity, where applicable. 

Some of the personal information listed above may be considered sensitive personal information under California law, such as government identification information, account credentials, precise geolocation data, racial or ethnic origin, religious or philosophical beliefs, union membership, health information, biometric information, or other sensitive information, if collected. We use sensitive personal information only for purposes permitted by applicable law, such as providing requested services, complying with legal obligations, recruiting and employment administration, security, fraud prevention, and protecting legal rights. Aretum, its affiliates, and subsidiaries do not use sensitive personal information for purposes that require offering a right to limit under California law unless otherwise disclosed. 

We may collect additional information when you submit an inquiry, request information, apply for employment, register for an event, communicate with us, interact with our websites or digital content, or otherwise provide information to Aretum, its affiliates, or subsidiaries. 

CPRA Category Disclosure Table 

Category  Collected  Disclosed  Sold/Shared  Retention 
Identifiers  Yes  Yes  Yes, for advertising, analytics, or marketing sharing where applicable  Up to 14 months after the last interaction, unless a longer period is required by law 
Internet or electronic network activity  Yes  Yes  Yes, for analytics, advertising, or similar technology sharing where applicable  Up to 14 months, unless a longer period is required by law 
Professional or employment-related information  Yes  Yes  No  Up to 14 months, unless a longer period is required by law 
Commercial, communications, and relationship information  Yes  Yes  Yes, for marketing technology sharing where applicable  Up to 14 months after the last interaction or opt-out, unless a longer period is required by law 
Geolocation data  Yes, non-precise only  Yes  Yes, for tracking technology sharing where applicable  Up to 14 months, unless a longer period is required by law 
Education information  Yes, where provided  Yes  No  Up to 14 months, unless a longer period is required by law 
Audio, electronic, visual, or similar information  Yes, where provided or authorized  Yes  No  Up to 14 months, unless a longer period is required by law 
Consents and preferences  Yes  Yes  No  For the duration of the preference or consent, up to 14 months unless a longer period is required by law 
Inferences  Yes, where applicable  Yes  Yes, for marketing or analytics sharing where applicable  Up to 14 months, unless a longer period is required by law 

For purposes of this table, "Sold/Shared" refers to activities as those terms are defined under California law and may include disclosure through cookies, analytics technologies, pixels, tags, advertising technologies, and similar tracking tools. 

HOW WE USE AND DISCLOSE INFORMATION 

Generally 

We use Personal Information and Sensitive Personal Information for business purposes, such as to: 

  • Perform business operations, including improving our products, Sites, and Services; conducting surveys, research, website analytics, marketing measurement, and other normal business activities; 
  • Respond to governmental and other legal requests or to comply with applicable laws; 
  • Protect the safety, property, or rights of ourselves, consumers or any third party; 
  • As described to you at the point of collection, with your consent, or as otherwise required or permitted by applicable laws. 

 

Third-Party Sales and Sharing 

We may sell or share, as those terms are defined under California law, identifiers, non-precise geolocation data, and internet or other electronic network activity information with advertising, analytics, and marketing partners for cross-context behavioral advertising, measurement, and related business purposes where those activities meet the definition of sale or sharing under California law. This may occur through cookies, pixels, tags, analytics tools, advertising technologies, and similar tracking technologies, as described in our Cookie Policy. We do not knowingly sell or share personal information of consumers under 16 years of age. 

Our websites use cookies, pixels, analytics tools, advertising technologies, recruiting technologies, search engine optimization tools, and similar technologies to support site functionality, understand website usage, measure communications, improve our services, support recruitment activities, and manage privacy preferences. These technologies include Rank Math SEO, Google Analytics, Microsoft Clarity, WordPress cookies, Workable, and other tools identified in our Cookie Policy or privacy preference tools. 

For more details on how we use and disclose personal information, see our Privacy Notice. 

HOW LONG WE RETAIN YOUR PERSONAL INFORMATION 

We retain personal information only for as long as reasonably necessary for the purposes described in this notice, and generally no longer than 1 year, unless a longer retention period is required by law. 

Retention periods may be extended when necessary to comply with legal obligations, resolve disputes, enforce agreements, investigate incidents, maintain security, or protect Aretum's legal rights. 

Information Type  Typical Retention Period 
Contact forms and general inquiries  Up to 14 months after the last interaction 
Marketing requests and preferences  Until opt-out, up to 14 months 
Website logs and analytics records  Up to 14 months, unless a longer period is required for security, compliance, or legal purposes 
Recruiting and applicant records  Up to 14 months, unless a longer period is required by law 
Event registrations, webinar participation, and business communications  Up to 14 months after the event or last interaction 
Cookie consents and privacy preferences  For the duration of the preference or consent, up to 14 months 

 

CALIFORNIA CONSUMER RIGHTS 

If you are a California resident, you may have additional privacy rights under California law, including the rights described below. These rights may be subject to certain limitations, exceptions, verification requirements, and legal obligations. 

  • Right to Know and Access: You may request information about the categories and specific pieces of personal information we collect, use, disclose, sell, or share about you. 
  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you. 
  • Right to Delete: You may request that we delete certain personal information we have collected from or about you, subject to applicable exceptions. 
  • Right to Data Portability: You may request a copy of certain personal information in a portable and readily usable format, where required by law. 
  • Right to Limit Sensitive Personal Information: You may have the right to limit certain uses and disclosures of sensitive personal information where applicable. 
  • Right to Non-Discrimination: We will not discriminate against you for exercising privacy rights available under California law. 

Right to Opt Out of Sale and Sharing 

California residents have the right to direct Aretum not to sell or share their personal information for cross-context behavioral advertising. You may exercise this right by selecting "Your Privacy Choices" on our website, adjusting your cookie preferences through our consent management platform, using any available privacy request tool on our website, or contacting us at webmaster@aretum.com. Where required by applicable law, we recognize and process Global Privacy Control (GPC) signals as a request to opt out of the sale or sharing of personal information. 

Authorized Agents and Request Verification 

California residents may designate an authorized agent to submit privacy requests on their behalf. We may require verification of the consumer's identity and proof of the agent's authority before processing a request, as permitted or required by law. 

How to Contact Us or Submit a Privacy Request 

To exercise privacy rights or ask questions about this notice, contact Aretum, its affiliates, and subsidiaries at webmaster@aretum.com, use any available web form or privacy request tool on our website, or write to Aretum, LLC at the mailing address listed in our general Privacy Notice. We may take steps to verify your identity before processing a request, as permitted or required by law.